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Reint Bakema and Robert

No. 1 Hot New Releases - Amazon

We are happy to announce that AFPF's Board Member Robert Fritz's book as narrated by Rosalind Fritz was selected as the No.1 in creativity on the Amazon Hot New Releases 2023. Enjoy reading or rereading this book (first published in 1984), now available in Audible. 

Path of Least Resistance Amazon

Robert Fritz Board Member

Robert Fritz is an accomplished, writer, director, composer, consultant, and teacher who has been developing the field of structural dynamics for over thirty years. His work in the areas of creative process and organizational, business, and management issues has garnered worldwide acclaim. Fritz has authored 8 books which have been translated into 15 languages, among these are Your Life As Art and Identity.

Robert began his career playing music and studying and teaching musical composition. He began to see that the structural principles that are so much a part of the composer's art have profound importance when applied to human development. It is from these insights that his structural approach was born.

At the same time, Robert began to see that the very same process that creators use to create music, painting, sculpture, dance, drama, film, poetry, and literature could be applied to the way people live their daily lives, that it is possible to approach the life building process in exactly the same way – as if it were a work of art. He went on to develop his first course to teach people to use the creative process in their lives and later began to train instructors in his approach. Since then, more than 80,000 people throughout the world have taken trainings developed by him.

His first book, The Path of Least Resistance, became an international bestseller. A true classic, it details how a person can utilize the creative process and the knowledge of structure to create their life according to their highest aspirations and deepest goals. His second book, Creating, gives even more detail on the principles of the creative process. His book, The Path of Least Resistance for Managers, takes the technology that is outlined in the first two books and applies it to organizations. His latest book Your Life As Art takes his groundbreaking work a step further. It covers the spirit of the creative process - what drives people to create. Many are saying it is his best book yet.

Robert Fritz is the founder of DMA® and Technologies for Creating®. With Charlie Keifer, Peter Senge, and Peter Stroh he co-founded Innovation Associates, a company dedicated to helping people build organizations using principles of the creative process.

Robert Fritz is an accomplished composer, filmmaker, and writer, and he is also an organizational consultant for some of the largest companies in the world.

Robert lives in southern Vermont, with his wife and colleague Rosalind.

Learn more about Robert Fritz work and seminars ....

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